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in Fashion

J.Crew’s Unorthodox Olympics Moment

by Editor July 30, 2024, 7:04 am 1.7k Views

J.Crew’s Unorthodox Olympics Moment

J.Crew is tying its brand to Olympic swimming without coming close to a Parisian pool.

The American retailer isn’t an official sponsor of the games, and lacks the technical expertise to outfit the athletes. Ralph Lauren has had the opening and closing ceremony looks on lockdown since 2008.

Instead, J.Crew is a prime example of a category of marketing that might be described as Olympics adjacent. Through its partnership with USA Swimming, the…

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