Is Resale Fuelling Overconsumption?

Each week ultra-fast fashion brand PrettyLittleThing drops hundreds of new products, deploying an army of influencers to keep customers coming back for its latest styles of cut-out dresses, crops and cargo pants — often for little more than the cost of a cocktail.

Now it wants to help them resell those hauls when they tire of them.

The new PrettyLittleThing Marketplace app is a peach-toned variation on the label’s usual bubblegum pink…