Is ‘Made in Japan’ back with the weaker yen?

At Shiseido’s grand unveiling of

in the southern port of Fukuoka last month, its chief executive Masahiko Uotani flaunted the branding power of its “Made in Japan” products for its consumers in Asia. 

Since 2019, the cosmetics giant has spent ¥145bn ($1bn) on the construction of three new plants in Japan, sparking debate over whether the yen’s drop to a 24-year-low against the dollar has triggered…