Is Burberry a Victim of Its Own Strategy?

This week, Burberry reported sales down 12 percent in its most recent quarter, while full-year revenues of £2.97 billion ($3.77 billion) were flat at constant exchange rates.

Shares in the company have fallen 57 percent over the past year and are now trading at their lowest level since 2016, ratcheting up pressure on Burberry chief executive Jonathan Akeroyd and creative director Daniel Lee to deliver a long-awaited turnaround.

Burberry’s…