Is a ‘soft launch’ right for your relationship?

For TikTok star Victoria Paris’ 1.5 million followers, her girlfriend is often a background feature in her videos, ever-present but never fully revealed. By intentionally choosing to conceal her, either by covering her face with objects, filming the back of her head, or posting only her hands, Paris has kept their relationship in the so-called soft launch stage on social media.

The relationship term, brought to life with the help of actor…