Introducing The BoF Brand Magic Index

Dear BoF Community,

In 2007, BoF began as a blog in the same year that the iPhone launched and just as social media was about to explode into the global consciousness. BoF took part in a wave of innovation that irrevocably transformed the way we connect, communicate and engage with each other — and with the brands that we love.

Now, we are on the cusp of another wave of innovation. In the last year, the interest in AI has dramatically grown,…