Instagram Owner Meta Explores Ways to Monetise Reel With New Ad Formats

Meta Platforms announced a series of new ad formats on Tuesday, aimed at creating new revenue streams for the short video and business messaging products that it has identified as key to growth this year.

In a

post, the parent company of Facebook and Instagram said it was starting tests for a new skippable “post-loop” video ad format to play after its TikTok-like short video product Reels, which it has been promoting heavily.

Another new