Editor
A creator asked me recently: “are we going to do longform video on Instagram?” The answer is no and I wanted to explain why.
We do a number of different things on Instagram but at the heart of it there are really two jobs. One: connecting you with friends. Two: helping you explore your interests, usually through shortfrom video.
It turns out that those two things are symbiotic. You see an amazing video that makes you laugh out loud from a…
