Inside The RealReal’s Big Reset

For most of its first decade, The RealReal’s mission was to find as many new resale buyers and sellers as possible, whatever the cost. Its new objective: make the most of the customers it has.

In an interview with BoF, John Koryl, who took over as chief executive in February, laid out a strategy built around convincing the site’s users to send in more Birkins, Cartier watches and other big-ticket items. Once they do, The RealReal will…