Inside LuisaViaRoma’s Flashy New York Bet

LuisaViaRoma has landed in New York City.

On Monday, the Italian retailer opened a new store in New York’s NoHo neighbourhood, its first outpost outside its home country. Fittingly, the 16,500-square-foot space is peppered with Italian touches such as tall columns, black fixtures and flooring made of clay imported from Tuscany.

Those elements may make the store feel a bit like a museum, but it also features interactive screens for shoppers to…