Inside Latin America’s $90 Billion E-tailer Mercado Libre

Competition in the Latin American e-commerce market is heating up, with both local players and Asian heavyweights making inroads in a region dominated by one firm. Yet the task of dethroning “Latin America’s answer to Amazon,” as Mercado Libre is often called, remains daunting.

Last year, 218 million of the region’s 670 million people used Mercado Libre across 18 countries, including consumers in key fashion markets like Brazil,…