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Inside Chanel’s ‘Ultimate Luxury’ Push: Jewellery, But Make It Tweed

Inside Chanel’s ‘Ultimate Luxury’ Push: Jewellery, But Make It Tweed

For decades, Chanel has celebrated its signature tweed across jackets, skirts, bags and more. But this week, the house’s most loyal — and wealthy — clients will have a chance to get their fix of Chanel tweed in diamonds and sapphires instead.

This week, the house has flown guests from around the world to London to view its latest high jewellery collection. The line, designed to mimic the suppleness and intricacies of tweed fabric using…


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