Editor
This month, as a growing number of businesses sought to distance themselves from Ye, the company that had the most to lose was also the slowest to act.
Adidas’ decision to end its partnership with the artist formerly known as Kanye West and his Yeezy brand will bear a heavy financial cost for the company. The brand’s line of Yeezy sneakers accounted for nearly 7 percent of its annual revenue in 2021, according to Bloomberg. Adidas expects…
