Several content creators and influencers have come out in support of the proposed guidelines prepared by the Central government, which when released will make it mandatory for the influencers to reveal brand endorsements and paid content before featuring any brand integration. Most content creators believe that the guidelines will help ensure transparency in sponsorships and make sure that the influencers promote products responsibly,…
in Lifestyle
Influencers respond to government guidelines, say will curb scams… bring transparency
