Editor
Anyone who has a dirty oven knows the best way to sort it is to go online and watch a TikTok of someone cleaning theirs. Then you watch another clip, and another, until the grimy grill pan is forgotten about.
As a nation we’re obsessed with cleanfluencer accounts. Between January and May, there were more than 163,000 cleaning content pieces uploaded on Instagram globally and 2,520,000,000 TikTok hits, according to analytics company
