Editor
Selfless by Hyram has a new owner: Hyram Yarbro himself. The influencer has bought back the skincare brand he started with The Inkey List in 2021; beauty and cosmetics company BHM will distribute and licence the label for him, The Business of Beauty has learned.
This is the best outcome for both parties.
Yarbro was one of the first TikTok skinfluencers to capitalise on his social media expertise with a beauty brand, years before Dr. Muneeb Shah,…
