Hugo Boss’ Hugo Brand Introduces Denim Capsule With Replay

MOOD INDIGO: Hugo Boss’ young brand Hugo is teaming up with Italian denim specialist Replay for a capsule collection dropping Sept. 28.

It’s part of Hugo’s ambition to strengthen its denim offering as the brand builds its own voice complementing the Boss main line. The two brands are the result of the most recent Hugo Boss transformation and push toward broadening their appeal among younger consumers.

The capsule collection…