How Zara Is Beating Shein

Not so long ago, Chinese e-commerce giant Shein burst onto the fast fashion scene, threatening to unseat the likes of Zara and H&M as leaders of the category. The meteoric rise of Temu too has disrupted the industry, wooing consumers with jaw-dropping low prices — such as a pair of

that made the rounds on fashion media this week — at a time when spending is tight.

There have been casualties. Digital retailers like Asos and…