Editor
In New York City, where black is always the new black, it’s impossible to miss the bright tropical prints of Farm Rio.
Colourful and often voluminous, the dresses made by the Brazilian label have become an increasingly common sight on the streets of Manhattan and Brooklyn since the brand entered the US market with a SoHo store in 2019.
Farm Rio’s novelty is precisely its greatest strength outside of Brazil. Since 2019, its US sales grew…
