How to Sell Skin Care at Every Price — Download the Case Study

When it came to shopping in 2020, when much of the world’s global population was homebound during the pandemic, the year may be best remembered for the jump in popularity in sweatpants. But few categories were as resilient last year as skin care.

Facial creams and oils had already eclipsed foundation and mascara in popularity in recent years, and now with fewer public engagements to justify eyeshadows and lipsticks, public fascination with…