How to Sell Clothes During a Supply Chain Crisis

Fashion’s supply chain problems are creating some unique challenges for the industry’s marketing departments: How do you convince shoppers they need last season’s clothes when they finally trickle into stores?

That’s the scenario facing Untuckit, which is counting the days its spring deliveries remain stuck in the congested Port of Los Angeles.

“It might take another two weeks and it doesn’t sound like a big deal — two weeks,…