How to Scale a Black Beauty Brand

This is part two of a three-part series by The Business of Beauty, which explores how Black founders built, launched and scaled their businesses.

As much as a retailer’s sales floor can be the place brands go to thrive, it can also be a place where brands struggle to survive.

Three years ago, Danessa Myricks, the self-taught makeup artist and brand consultant-turned-beauty entrepreneur, knew her vision for her then-six-year-old inclusive yet…