How to Plan Your Retail Footprint

Skin care brand Malin+Goetz sees tiny stores as the key to its big ambitions.

The brand, a gender neutral line of personal care essentials, looks for spaces as small as 400 square feet, or about the size of a typical hotel room. Each of its 15 stores sells a slim assortment of moisturiser, shampoo and other products, colour-coded by category to make it easier to navigate.

“We tend to want to be your local neighbourhood apothecary,” said…