How to Make Rental Work

Hellen Moffitt had always loved the idea of renting clothes.

For a while, she had a subscription to Rent the Runway. But it was pricey for a recent college grad, she said, and the selection was a little too formal for her casual lifestyle in Charlotte, North Carolina. Plus, with shipments coming from out of state, the speed was sometimes frustrating, Moffitt added, and so she looked for a local alternative.

Finding none, Moffitt decided to…