How to Grow a Fashion Brand Without Trashing the Planet

The fashion system rewards growth.

Selling more jeans, handbags and sneakers equates to more prestige, more influence, more capacity to innovate and more money. Within the current fashion system, it also leads to more pollution, waste and exploitation.

But what if it didn’t? What if the industry’s high-profile sustainability commitments amounted to more than corporate grandstanding and actually delivered results? What if companies could…