Editor
More than any other cohort, Gen-Z is deeply connected to beauty. And why wouldn’t they be? These digitally savvy teens and twentysomethings, born 1996 to 2010, have been engaged in the category from a young age, thanks to technology at their fingertips connecting them with influencer- and celebrity-founded product lines, and “Get Ready with Me” videos on TikTok and YouTube. They are more willing than older cohorts to experiment with…
