When Elle UK editor-in-chief Kenya Hunt first began her journalism career, her editors often told her that a magazine’s readers are never as smart as you think they are.
The old-school approach already felt outdated and out of touch. Now, in a post-pandemic world, debunking that notion takes on a new urgency.
“I don’t think we can create this in a bubble anymore,” the American-born editor said. “I don’t think it’s enough to just…