Editor
Independent beauty brands in recent times have figured out what has eluded resource-rich conglomerates for years: how to not only sell to consumers, but also serve them with unique products and experiences while building communities online and off.
Founder owned-and-operated brands have long been a presence in the industry. But the 2010s ushered in a golden age for independent labels. Spurred by the direct-to-consumer boom and the emergence of…
