How to Build a Luxury Outerwear Business

Ten years on from Moncler’s initial public offering on the Milan bourse, outerwear remains one of luxury’s hottest categories.

As sales growth has stalled or even turned negative for many brands in recent months, the category’s biggest listed player, Moncler (which also owns Stone Island), reported a 17 percent increase in revenue over the first nine months of the year, excluding currency shifts. The company’s currently valued at…