How to Approach Promotions This Holiday Season

Forget Black Friday. This holiday season, if you’re timing your big sale to catch the post-Thanksgiving shopper, you’re weeks too late.

Discounts on apparel, footwear and accessories are at their deepest level in at least three years, averaging 49 percent, according to analysis from Edited, a retail intelligence firm. Overall, 58 percent of styles are on sale right now — up from 35 percent last year and 51 percent in 2019.

Retailers are…