LOS ANGELES — Move over, Scandi minimalism and French girl chic — effortless Californian cool is making a bid to be the next regional style aesthetic with global potential.
A wave of Golden State brands are selling Americans on an updated version of California style that’s both low-lift and luxurious, simple but still detail-oriented. Each of these brands offers their own unique take on the look: Jenni Kayne is known for its relaxed…