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in Fashion

How Small Designers Scored Big at the 2024 Paris Olympics Opening Ceremony

by Editor July 27, 2024, 4:23 pm 2k Views

A woman carrying the Olympic flag is seen at the Trocadero during the Opening Ceremony of the Olympic Games Paris 2024

PARIS – As premium partner of the 2024 Paris Olympic Games, luxury conglomerate LVMH Moët Hennessy Louis Vuitton was omnipresent at the opening ceremony, but the globally televised event provided equal exposure to independent French fashion brands operating on shoestring budgets.

Daphné Bürki, the styling and costumes director of the opening ceremony, is close to the new generation of Paris-based designers, having walked the…

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