How Should We Feel About Tweens at Sephora?

LONDON — On a recent trip home to Canada, I popped into my niece Raeya’s bedroom to say hello. The last time Raeya made an appearance here on BoF, was back in 2011 when she was just nine months old.

Raeya is now 13 and right above her desk was a carefully organised display of skin and body care products. Laneige Lip Sleeping Masks, Sol de Janeiro Bum Bum Creams and Body Mists, and Drunk Elephant Skin Care Products, were pseudo merchandised…