How not to name a new car

Bestowing a name on a car, as on a child, is not to be taken lightly. By naming his newest progeny X Æ A-XII, Elon Musk has condemned the boy to a lifetime of befuddled attempts at pronunciation (“ex ash ay twelve”, for those wondering). Naming the first four models produced by Tesla, his car company, S, 3, X and Y was equally asinine.

Yet model names that provoke derision or outrage are surprisingly common in the car business. The Ora…