How New Beauty Brands Are Made

Camille Bell and Johnny Velazquez didn’t know much about the inner workings of the beauty industry back in 2016, when developing Pound Cake Cosmetics, their “pro-fat, pro-queer and pro-Black” makeup line. The pair, who met as students at Temple University in Philadelphia, simply wanted to make lipstick that both matched a variety of skin tones and still looked like the colour advertised on a tube.

While working full time in other jobs,…