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How Netflix Plans Total Global Domination, One Korean Drama at a Time

They met in a 20th-floor conference room in Seoul named for one successful project with Korean talent — “Okja,” a 2017 film of one girl’s devotion to a genetically modified super pig — to discuss what they hoped would become another hit.

Quickly, the gathering of Netflix’s South Korea team became an unhappy focus group, with a barrage of nitpicks and critiques about the script for a coming-of-age fantasy show.

One person said the…

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