Editor
Fashion brands are leading the charge in boosting their investments in technology, estimated to grow from 1.6 and 1.8 percent of sales in 2021 to between 3 and 3.5 percent by 2030, according to The State of Fashion: Technology, the latest report from The Business of Fashion and McKinsey & Company.
For brands and retailers, the focus of digital investments is revolving around technologies that offer the greatest impact to clienteling, their…
