Editor
When Morphe Beauty hit a rough patch early in the pandemic, as masked-up consumers turned from eyeshadow palettes to niacinamide serum, it looked to some of the culture’s biggest stars for help.
YouTube sensation Emma Chamberlain signed on as creative director of Bad Habit, a skin care label that launched at the end of 2020. TikTok mega-influencer Charli D’Amelio was tapped to release a fragrance, plus a skin care line developed with the…
