Editor
Since its founding 50 years ago, Moon Boot has built a legacy around its signature oversized boot — so much so that the shoe was included in a Louvre exhibition as a symbol of twentieth century design.
But when Mirko Massignan took over as general manager in January 2021, that legacy wasn’t propelling the brand forward: Moon Boot may have an iconic hero product, but its creative vision had stagnated.
“It was completely disconnected to…
