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How Mecca Dominates the Australian Beauty Market

How Mecca Dominates the Australian Beauty Market

Australia is something of an anomaly among global beauty markets. Where in many countries, LVMH-owned Sephora has managed to gain pole position, or at least strike fear into the hearts of other multi-brand retailers, in Australia its growth has been stymied by one local player: Mecca.

It’s not just Sephora feeling the pressure. Department stores and specialty beauty outlets across the country struggle to compete with this behemoth. So much…


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Miranda Bryant

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