Editor
Earlier this summer, when wildfires in Canada blanketed much of the US East Coast in hazy orange skies, it wasn’t just the air pollution that skyrocketed. Brands that had products catering to anti-pollution protection saw their sales soar too.
For instance, sales of skincare brand Pour Moi’s Smoke Alarm Drops, which uses a formula derived from moss cells, pine and hemp seed to calm skin stress created by smoke, tripled. Increasingly…
