How Fashion’s Business Model Is Wasteful by Design

Late last month, smack dab in the middle of the Black Friday holiday shopping frenzy, Vestiaire Collective announced a ban on 30 fast fashion brands, including H&M, Uniqlo, Gap and Zara.

In a

dubbed “Think First, Buy Second,” the Kering-backed resale platform released ads showing heaps of discarded clothing in front of iconic monuments such as the Colosseum and Eiffel Tower. Vestiaire’s point: classic quality endures while…