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How Fashion Retailers Use AI to Optimise E-Commerce and Consumer Experience

How Fashion Retailers Use AI to Optimise E-Commerce and Consumer Experience

Launched in 2015 by co-founders Purva Gupta and Sowmiya Narayanan, AI-powered platform Lily AI was founded to help accurately connect a retailer’s customer network with the relevant products they’re seeking online, at scale.

By utilising AI to create a robust product taxonomy of product attributes, the programme is designed to give consumers a more bespoke e-commerce experience through improved on-site search conversion and personalised…


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