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How Fashion and Accessories Brands Are Tapping Into Paris’ Olympic Spirit

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A Camille Fournet holdall inspired by France turning into the world's largest sporting ground thanks to the Paris 2024 Games.

With only days to go to the 2024 Paris Olympic opening ceremony, WWD has a look at how the international sporting competition and its spirit have inspired fashion and beauty brands from around the world.

First up, there are several brands that have inked licensing deals with the International Olympics Committee (IOC).

Omega

Official timekeeper of the Olympic Games since 1932, Omega is marking the occasion with a raft of…

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