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How Dorsey Sold the Instagram Girl on Lab-Grown Gems

How Dorsey Sold the Instagram Girl on Lab-Grown Gems

Five years ago, Meg Strachan thought she had a surefire start-up idea: take the lab-grown diamonds that were just starting to hit the market and give them the fashion treatment.

She launched Dorsey in 2020, exclusively selling jewellery made with the stones. But Strachan couldn’t get a single investor to back her brand.

As it turns out, she was just early. Lab-grown diamonds now represent over 17 percent of the overall diamond market,…


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