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How Clarins Is Reformulating Its Hero Product (And Its Business)

How Clarins Is Reformulating Its Hero Product (And Its Business)

In Southern France, generations of Provençals have found uses for the region’s bamboo-like “great reeds,” known for their oversized plumes and stubborn spread across gardens, pastures and the coastline-blocking stone cottages from the Mistral wind along with many million-dollar views.

The reeds have been made into fences and fishing poles, pan-flutes and tinctures for treating gout — and now skincare, as French brand Clarins prepares…


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