How Brands Can Beat the E-Commerce Slowdown

Online retailers face a hard road ahead.

After the pandemic e-commerce boom ended, growth of online sales was naturally set to slow down. But the deceleration is proving even more pronounced than anticipated. Instead of the 10 percent rise in global e-commerce sales initially anticipated for 2024, growth is on track to reach only 8.8 percent for the year, according to estimates from analytics firm eMarketer. That compares with growth of 12…