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How Brands Are Using Gen-Z’s Latest App

How Brands Are Using Gen-Z’s Latest App

When Nadya Okamoto, founder of period care brand August, spoke with investors interested in her pre-seed business in June 2021, they were compelled by Okamoto’s vision for a more inclusive, gender-neutral period product. But they were even more intrigued by August’s hyper-engaged community of a few thousand people on a little-known platform called Geneva, what Okamoto calls “slack for Gen-Z.”

The fledgling brand successfully raised…


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HIMSS case studies collection highlights APAC firsts

HIMSS case studies collection highlights APAC firsts