How Brands Are Keeping the Pandemic Jewellery Boom Going

Diamonds are paying dividends for Sophie Bille Brahe.

When the Danish fine jewellery label launched in 2011, it became best known for its sculptural pearl pieces, which were stocked by retailers like Net-a-Porter, Matches and Bergdorf Goodman. But since Covid-19, customers have clamoured for jewels that sparkle, gravitating heavily towards Sophie Bille Brahe’s diamond offering — and brand turnover has almost tripled compared to 2019.

It…