It took Rodial founder Maria Hatzistefanis five years to become an overnight success.
She started her brand in 1999, using her own savings of £20,000 ($25,600) to develop a small range of prestige skincare products and getting them to market. She did her own warehousing, packing and public relations, and admitted that she took a risk when hiring a sales manager, because the business “couldn’t afford” such an expense.
“It was a very…